Google is charging you for clicks. Most of them shouldn't be yours.
Three hours. Your full account. A clear, written action plan for exactly what to cut, fix, and restructure — plus a follow-up hour you can book anytime.
Most Google Ads accounts are built to look busy, not convert.
Broad match everywhere. No negative keyword list. Smart campaigns that optimize toward the wrong goal. These aren't edge cases, they're the default. Google's automated recommendations exist to increase your spend, not your ROI. If no one is actively managing the structure, the algorithm will drain the budget with clicks that never convert.
The session is $2,499. Most businesses running even $30/day in Google Ads waste more than that monthly from structural inefficiencies. One session fixes the foundation permanently.
Every layer of the account. Nothing skipped.
Account structure audit
Full review of campaigns, ad groups, match types, and budget allocation — finding exactly where spend is leaking.
Keyword strategy
Keyword targeting, match type strategy, negative keyword gaps, and search term reports that expose wasted spend.
Bidding & budget
Manual vs. smart bidding, target CPA/ROAS setup, portfolio strategies, and whether your current approach is fighting the algorithm.
Ad copy & Quality Score
Responsive search ads, extensions, Quality Score factors, and what to test next to lower CPCs and raise ad rank.
Landing page alignment
Whether your landing pages match ad intent: the single biggest driver of Quality Score and conversion rate.
Conversion tracking
Whether you're tracking the right events, whether the data is clean, and whether Google's algorithm has real signal to optimize toward.
Audience & remarketing
First-party audiences, RLSA, customer match: how to use your existing data to lower CPAs and win back intent.
Shopping & Performance Max
Feed structure, asset groups, audience signals, and whether PMax is actually driving incremental results for your account.
Written action plan
A prioritized written summary of everything we covered, sent after the call so you can execute without losing anything.
Three hours. No fluff. Just the work.
Before the call
You share access to your Google Ads account. If you know your target CPA, conversion values, or what you've already tested, bring that context. The more I know going in, the more specific the findings.
The session
We connect on Zoom. You share your screen. I go through the account live, explaining what I see, what to change, and why — while answering every question you have in real time.
After the call
I send a written summary of every action item we covered. Clear, prioritized, and ready to execute. The follow-up hour is there when you need it, with no expiry.
Who this is for.
Before you book, get clear.
Do I need an active account?
Not necessarily. If you're planning to launch, we can build the right structure from scratch. If you have an existing account, we audit it live together on Zoom.
How does the session work?
We connect on Zoom. You share your screen, I walk through the account with you in real time, explaining what I see, what to fix, and why. Every question gets answered in the session.
What should I prepare?
Access to your Google Ads account. If you know your target CPA, conversion values, or what you've already tested, bring that. More context means sharper recommendations.
Is this ongoing or one-time?
One-time. 3 full hours for the primary session, a written action plan, plus a follow-up hour you can book anytime with no expiry. For a broader picture, the Audit & Roadmap covers all channels.
One session pays for itself the first month you stop wasting budget.
Running $30/day in a broken Google Ads account wastes more than the cost of this session in a single month. Fixing one structural issue — keyword match types, bidding strategy, or negative keywords — can cut your CPA by 30–50%. That compounds every month after.
Includes the full 3-hour live session on Zoom, a written action plan after the call, and one follow-up hour you can book anytime with no expiry. Sessions are limited — availability is first come, first served.