Consulting → Facebook & Instagram Ads
1:1 Strategy Session · Meta Ads

Your Facebook ads aren't the problem. Your setup is.

Three hours. Your full account. A clear, written action plan for exactly what to fix, cut, and change — plus a follow-up hour you can book anytime.

3 hrs
Primary session
1:1
With Micah
+1 hr
Follow-up (anytime)
Written
Action plan included
The real cost

Most businesses spend $3,000–$10,000 testing Meta ads before seeing a single profitable result.

The platform isn't the problem. The setup is. Most self-managed accounts are structured in a way that guarantees the learning phase never exits, audiences overlap, and budget fragments across too many ad sets to generate signal. You end up paying for an education you never asked for.

$3K–10K
Typical spend before first profitable campaign
3–5×
Higher CPL vs. properly structured accounts
50+
Conversions/week per ad set needed to exit learning phase

The session is $2,499. Most businesses running even $50/day waste more than that in a single month from structural mistakes. One session fixes the foundation permanently.

Stop burning budget on a broken setup.

Three hours fixes what months of guessing won't.

Book the session →
What we cover

Everything in your account. Nothing skipped.

Ad account audit

Full review of structure, campaigns, ad sets, and spend — finding exactly where budget is leaking.

Campaign architecture

Objective setup, campaign structure, and the funnel logic behind your spend.

Audience strategy

Cold, warm, and retargeting audiences: who you're targeting and whether it makes sense.

Creative direction

Ad formats, creative angles, copy frameworks: what's working and what to test next.

Pixel & tracking

Conversions API, pixel events, and whether your algorithm has anything real to optimize toward.

Bidding & budget

Budget allocation across campaigns, ad sets, and the right bidding strategy for your stage.

Retargeting funnel

How to capture intent and convert visitors who didn't buy the first time.

Testing framework

A repeatable system for creative testing so you're always improving, not just guessing.

Written action plan

A clear, prioritized summary of everything we covered, sent after the call.

How the session works

Three hours. No fluff. Just the work.

01

Before the call

You share access to your Business Manager and ad account. If you have business context — target CPL, margin, what you've tried — include it. The more I know going in, the more focused we can be.

02

The session

We connect on Zoom. You share your screen. I go through the account live with you, explaining what I see, what to change, and why — while answering every question in real time.

03

After the call

I send a written summary of every action item we covered. Clear, prioritized, and ready to execute. The follow-up hour is there when you need it, with no expiry.

Is this right for you?

Who this is for.

This IS for you if
Your ads feel like guessing: you're spending but not sure what's actually working
Your CPL is too high and you don't know why
You just launched or are about to, and want to start with the right structure
An agency ran your account and you want to understand it yourself
You're spending $1K–$50K/month and want a senior set of eyes on it
This is NOT for you if
You want someone to run the account for you (that's the partnership)
You're looking for a generic Facebook ads course
You don't have budget to spend on ads after the session
You want a quick fix without understanding the fundamentals
You want ongoing management, not a one-time diagnosis
Common questions

Before you book, get clear.

Do I need an active ad account?

Not necessarily. If you're planning to launch, we can use the session to build the right structure from scratch. If you have an existing account, we audit it live together.

How does the session work?

We connect on Zoom. You share your screen and we go through the account together. I walk you through what I see, explain what to change and why, and answer every question in real time.

What should I prepare?

Access to your Business Manager and ad account. If you have a target CPL or know your product margin, bring that. The more context, the more focused the session.

Is this a one-time session?

Yes. 3 full hours for the primary session, a written action plan after the call, plus a follow-up hour you can book anytime with no expiry. If you want ongoing support, the Audit & Roadmap is the right next step.

Investment

One session pays for itself the first month you stop wasting budget.

Running $50/day in broken ads wastes more than the cost of this session in 50 days. A single structural fix — campaign objective, audience consolidation, or bid strategy — can cut your CPL in half.

Facebook & Instagram Ads Session
$2,499
One-time · 3-hr session + 1 follow-up hour

Includes the full 3-hour live session on Zoom, a written action plan after the call, and one follow-up hour you can book anytime with no expiry. Sessions are limited — availability is first come, first served.

Ready to fix your ads?

Three hours.
Clear plan.